Last Updated: January 2026
Atrafi Digital Equb Financial Technology PLC ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application.
We collect information that you provide directly to us, including:
• Full name and contact information
• Phone number and email address
• Financial information for equb transactions
• Bank account details for payouts
When you use our app, we automatically collect:
• Device information and identifiers
• Usage data and app interactions
• Log data and crash reports
We use the information we collect to:
• Provide and maintain our equb services
• Process your payments and transactions
• Send you notifications about your equb activities
• Improve our app and user experience
• Prevent fraud and ensure security
• Comply with legal obligations
We implement industry-standard security measures to protect your personal information:
• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security audits and monitoring
• Limited employee access to personal data
We do not sell your personal information. We may share your information with:
• Payment processors for transaction handling
• Service providers who assist our operations
• Legal authorities when required by law
All third parties are required to maintain the confidentiality of your information.
We use trusted third-party services to operate our platform:
• Chapa - Payment processing (Ethiopian payment gateway)
• Supabase - Secure database and authentication
• Afro Message - SMS notifications (Ethiopian provider)
• Google Firebase - Push notifications
These providers are bound by confidentiality agreements and process your data only as necessary to provide their services.
We retain your personal information for as long as necessary to:
• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
Financial transaction records are retained for 7 years in accordance with Ethiopian financial regulations.
You can delete your account at any time through the app by going to Profile and selecting "Delete Account". When you delete your account:
• Your personal profile information
• Notification preferences and history
• Referral records and codes
• Group memberships
In accordance with Ethiopian financial regulations, we retain anonymized financial records for 7 years:
• Transaction history (with anonymized user reference)
• Payment records
• Payout records
You cannot delete your account if you have:
• Unpaid debts or outstanding balances
• Active equb memberships with pending rounds
• Pending payout requests
You must resolve these obligations before account deletion is permitted.
You have the right to:
• Access your personal information
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Withdraw consent at any time
Our services are not intended for users under 18 years of age. We do not knowingly collect personal information from children.
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy in the app and updating the "Last Updated" date.
If you have questions about this Privacy Policy, please contact us at:
Email: atrafidigital@gmail.com
Phone: +251 981 828 496
Address: Addis Ababa, Ethiopia